K2 Commercialisation
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RESULTS OF THE K2 MARKETING METHOD

... YOU COULD ALSO OBTAIN !
 
 
Client : Meubles EG,
Manufacturer of children furniture.
Meubles EG
Strategic action plan developed by K2.

 

 
K2 ACTIONS:

The K2 Strategic Action Plan focused on rapidly increasing EG sales in the huge US market with a limited budget. K2 developed the strategies, the branding, a memorable positioning and efficient promotional tools such as the EG customer friendly catalogue and POS material.
 
RESULTS:
Sales increased by 18% in 6 months in a market that was decreasing by 15%.
 
 
Client : Duro-design,
Manufacturer of cork flooring.
Duro-design
Strategic action plan developed by K2.

 

 
K2 ACTIONS:
Following the creation of a brand image, logo and Web site according to the recommendations of the Strategic Action Plan developed by K2, sales started briskly. Several months later the recommendation to use the Web site in conjunction with a massive mailing of a quality brochure created by K2 further accelerated sales.
 
RESULTS:

Sales went from $18 000 to 450 000 per month in less than two years, an increase of 2 038%.
 
 
Client : Alpha Vision,
3D virtual renderings from architects plans for
luxury homes .
Alpha Vision
Strategic action plan developed by K2.

 

 
K2 ACTIONS:
K2
executed the creation and production of the firm’s marketing strategies, branding, brochures and strategic communication tools such as brochures, direct mail, newsletter, posters…
 
RESULTS:
Alpha Vision doubled its sales within two years.
 
 
Client : Groupe LSI,
Computer consultants and software development distributor.
Groupe LSI
Strategic action plan developed by K2.

 

 
K2 ACTIONS:
Following the gathering of information from the two senior partners of the firm, K2 prepared a marketing and communication plan for the European PC SOFT Windev software. The recommendations and strategies defined in the Plan led to the creation of the firm’s branding, logo, stationery, corporate brochure, direct mail campaign and magazine trade ads.
 
RESULTS:
The sales figures of the three months following the campaign were equal to the preceding 12 months.
 
 
Client :Carrefour Multisports,
Biggest sports training centre in Quebec.
Carrefour Multisports
Strategic action plan developed by K2.

 

 
K2 ACTIONS:
K2
created and executed a client centered advertising and PR campaign, corporate image, logo, promotional tools, interior and exterior signing, taking into account the needs and motivations of the target audience.
 
RESULTS:
The 1 200 member nearly bankrupt concern became a profitable enterprise with a membership of over 6 000 in less than two years.
 
 
Client :HPDG,
Real estate operator.
HPDG
Strategic action plan developed by K2.

 

 
K2 ACTIONS:
The Strategic Action Plan developed with information obtained from the five HPDG principals permitted to establish the marketing and communication strategies which led to the creation of the branding, logo, positioning of the firm as well as its sales discourse and highly efficient visual communication tools.
 
RESULTS:
HPDG doubled its sales in less than three years.
 
 
Client :Sento,
Consulting services: lean manufacturing - The
Toyota way.
Sento
Strategic action plan developed by K2.

 

 
K2 ACTIONS:
The K2 strategic action plan defined a relevant and efficient sales discourse promoting the value of the Sento method to implement the best manufacturing and service system.
 
RESULTS:

The K2 process and recommendations permitted to reach effectively the right targets with a clear and compelling message rapidly generating interest and obtaining substantial revenues .
 
 
Client :New-Brunswick Government
 
"The water is warmer in New-Brunswick"
Gouvernement du Nouveau Brunswick
 

 

 
K2 ACTIONS:
K2
had a five year mandate with the Department of Tourism to increase the number of tourists. Thanks to the in-depth knowledge of the Quebec market and its marketing and PR expertise, K2 created the now famous campaign “The water is warmer in New-Brunswick” which was instrumental in diverting the flow of Quebec tourists to the US towards the Maritime Province.
 
RESULTS:
The number of tourists grew from just 90 000 to 1 200 000 per year within five years – an increase of 1 233%.
 
 
Client :Fraco,
Hydraulic scaffolding.
Fraco
 

 

 
K2 ACTIONS:
K2
contributed to the U.S. market penetration and soaring sales through the creation of a highly visible corporate image and a product brochure creatively promoting the strategic competitive advantages and benefits of this unique product.
 
RESULTS:
Fraco went from one to 200 employees with $30 000 000 of rental revenues per year in less than 10 years. Fraco has a 95% market share in Quebec and now has worldwide sales.