K2 Commercialisation
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Commercialisation
 
THE K2 CLIENT-CENTERED COMMERCIALIZATION METHOD
 
The unique truly K2 Client-centered commercialization method is based on the principles of the new economy.
   
It is focusing more on the product/service benefits than its characteristics.
   
It segments and profiles clienteles according to their needs, attitudes and behaviors.
   

It is based on the principles of Customer Experience Management ( CEM) which is the understanding and satisfaction clients experience at every point of contact with the firm, its products or services.

 

THE METHOD DEVELOPED BY K2 ALLOWS TO :
Better segment, profile and define target audiences
Create greater impact sales & communication strategies
Define high performance sales discourse
Elaborate a cleaner and more distinctive positioning
Create a more memorable and relevant branding
Develop more efficient actions and means
Create high performance and motivating communication tools

 
 
The client-centered K2 Method is based on the creation of a commercialization Strategic Actions Plan including:
A commercialization diagnostic of the enterprise. Definition, segmentation and profiling of clienteles
Elaboration and execution of efficient client-centered sales strategies
Recommendations of commercialization and communication actions and means
Identification of the sales discourse components which will lead to the creation and production of high performance sales tools and communication activities

 

 
Commercialization method
WHAT K2íS CUSTOMER-CENTERED COACHING AND MARKETING CAN ACCOMPLISH ?
Make the company’s product line more competitive
Make sales easier, faster and less costly
Help convey the right message in the right way to the right decision-makers and influencers
Help the company stand out from the rest and be more distinctive in terms of appearance and actions
Develop memorable branding
Develop a structured strategic marketing action plan
Create competitive advantages that sell
Develop a profitable company positioning
Develop an effective sales strategy
Prepare a high-performance sales pitch
Recommend sales methods, actions and activities that can quickly produce results
Work toward creating communications tools that sell
Quickly increase company sales, income and profits

 

Strategy without tactics is the longest road to victory. Tactics without strategy is the noise of confusion before defeat.
-Sun Tsu (Chinese general, 500 B.C.).