K2 Commercialisation
B2B Marketing
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Commercialisation
 

B2B MARKETING

For most entrepreneurs the sales function is scaled down uniquely to the sales force.

Little attention is given to the marketing force or "client-centered commercialization" which is located between the product/service and the buyer. It defines: strategies, target audiences, sales discourse, communications, means, actions, tools… and directly influences prospects, clients, sales, revenues and profits.

Client-centered commercialization is the art and science of creating added value and worth for the enterprise, its products or services.

 

WHY "COMMERCIALIZE"
Because there is no business success without client-centered commercialization.
   
In fact, the best product or service in the world can’t create sales and profits until it is sold.
   
It’s no longer enough for enterprises to improve ‘’manufacturing productivity’’ to be successful.
   
It must now improve sales productivity.
   
Client-centered commercialization plays a major role in generating, sales, revenues and profits.

 

 

Commercialisation B2B